Our mission is to help local businesses and nonprofits reach their sales
and marketing goals with effective, budget-friendly marketing.

Our Theory About Twos

The words HELM and HELP are just two letters apart. It’s no coincidence to us. In fact, we apply this two-theory across our mission, structure and clients.

TWO Measures of Success

Remember what we said on the homepage—in a world full of circus acts, we’re your cotton candy. We love a creative idea just as much as the next agency, but not just for the sake of creativity. We strive to provide effective and budget-friendly solutions that increase traffic and revenues.

TWO Types of Clients

Local businesses and nonprofits are our niche because we like to see the positive results and explore ideas together. There are some things a screen just can’t recreate. We seek partnerships, not projects, and look for clients who are openhanded and interested in new methods to help them (and their business) grow.

TWO Connection Points

HELM Creative Marketing believes in transparency. So while your primary contact will be a marketing manager for day-to-day needs, you will also have access to our leadership, designers, developers and copywriters as project contacts and presenters of work.

TWO Tiers of Teamwork

Our structure is modeled to keep unnecessary costs—like retainer, rent, retreats, etc.—out of your invoice. Your work will be completed by HELM staff alongside a trusted network of contractors we like to call our “extended” team.

Our Team

EXPERIENCE WITH THESE BRANDS: Texas Lottery, Texas Tourism, Zales Jewelry, A Pea in the Pod Maternity, Houlihan’s Restaurant, Energizer Rechargeable Batteries, UPS, Microtel Inn & Suites, Hawthorn Suites, Cellular One, Dell Computer, World Vision, Compassion International & many more

INDUSTRY EXPERIENCE: Retail, B2B, B2C, Fast Casual Restaurants, Travel & Tourism, Lottery, Hospitality, Franchises, Technology, Interior Design, International Nonprofit, Education Nonprofit, Industrial Steel & Wire

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Helen McAllister

HELM Founder/Owner

Helen has more than 25 years of marketing and advertising experience marketing products and services at well-known advertising agencies, corporations and nonprofits including GSD&M, The Richards Group, Dell, World Vision and Compassion International.

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Jordan Nicholson

Art Director/Design Dude

Jordan has 10+ years of experience providing design, illustration and animation to help clients develop a distinctive brand identity. Jordan has been leading HELM’s design team since we launched in 2019.

Our Extended Team

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Eric Heasley

Email Specialist/HTML Guru

With nearly 10 years of experience, Eric is our master of all things email marketing making our emails look great and mobile responsive. Whether MailChimp, Constant Contact, Twillio or any other platform, he is the man! He’s also a super nice dude!


Jason Robie

Web Developer/Wizard

With 10+ years of web development experience, Jason is our go-to developer because of his expertise in custom web design and WordPress customization. He is super knowledgeable and is easy to work with.


Mary Barker

Media Planner/Buyer

Mary has 8+ years of media planning/and buying experience. She is super responsive, efficient and a great asset to the HELM team!

Want to hear the HELM story?

We would love to share more about our origin as an agency
and how we can work together to grow your business.